Nokia: Leading a global launch creatively

We were tasked by HMD Global, the home of Nokia phones, to launch its two latest smartphones with a toolkit that could be used across global markets.  The phone had two distinct USP’s that had to be at the heart of all markets’ comms – a three-day battery life and more security updates than other handsets on the market.

Our response?

We conducted research to reveal that low-battery angst was on rise, finding over half felt that losing phone power is their ‘nightmare scenario’, with a quarter reporting being more upset at  losing their phone than their wedding ring.

To rescue ‘battery drained’ people, we positioned a number of emergency SOS boxes with the new Nokia handsets inside.

The assets formed part of the toolkit and were distributed across global markets to create one co-ordinated launch moment. In the UK we shared the news announcement with national and lifestyle media, along with previews of the new phones.


The campaign is still underway, with global results and UK tech reviews still to appear.

In the UK, to date we secured 25 pieces of coverage including a slew of nationals such as The Sun (print and online), Daily Star (print and online), Express Online and Mirror Online. This alongside a series of tech reviews, placed in the likes of GQ, Esquire and Entertainment Focus.