Driving brand awareness for Dead Man's Fingers Rum

Dead Man’s Fingers Rum enlisted our expertise to secure coverage across national and lifestyle publications in the busy and highly competitive Christmas period.

Our response?

Using our excellent media relations targeting consumer lifestyle, drinks, and food publications, coupled with our fast-paced press office functionality, we were able to create a compelling press release and accompanying imagery to share far and wide.

We utilised the brand’s fun and creative ‘Christmas serves’, sharing various cocktail recipes and imagery, and focused hard on the bottle’s unique, eye-catching design.


We achieved 34 pieces of coverage across national, lifestyle, trade, and regional publications.

Product placement included all key nationals, from the Sun to the Mail, not to mention first-time hits in the likes of Stylist, Country Life, Shortlist and Retail Times – creating brilliant buzz in the lead-up to Christmas (and generating a total media reach of 11.5 million).