Working with travel company Flash Pack, we were tasked with creating brand awareness and telling the story behind the business, which connects solo travellers on high-end group trips. The objective was to take the brand from beyond the travel pages, and into lifestyle and business.

As a start-up, budget was necessarily a consideration, so this was all about using our creativity and media contacts to drive awareness in a purse-friendly fashion.

We made tapping into the emotional touchpoints around solo travel the focus, allowing us to spark conversations amongst the lifestyle press for whom straightforward trips were of no interest. This approach allowed us to secure a whole cross-section of coverage in consumer press. We then went hard on the founder back-story for business, maximising the tale of them meeting on a blind date before going on to set up Flash Pack on a shoestring. Once again, the unique touchpoints helped us to secure cut-through.

A slew of coverage in our target titles – consistently and in some cases repeatedly. Hero hits included BBC News, Forbes, Metro, LBC and Monocle, as well as lifestyle press including Mr Porter, Sheerluxe and more.