triyoga: raising the media profile of London’s leading yoga, pilates and treatments centres

As London’s first centre for yoga and Pilates, triyoga had a strong heritage, however with the advent of boutique fitness, competition to drive media cut-through was stiffer than ever before. There was also a desire to deliver the message that triyoga offered more than yoga – with a wonderful array of treatments also available. Step forward Red Lion and its team of media hounds.

Women doing yoga

Our response?

We set about unearthing and telling the many brand stories – from highlighting the workshops to aspiring teachers, to driving top-tier media through the door to trial treatments. The drumbeat of the press office also included news-jacking, done in a very careful and tasteful manner to avoid anything off-brand.

Women doing yoga


This ‘always-on’ approach has delivered consistent coverage, taking the brand from sporadic hits to month in, month out exposure in all the top tiers. From a Metro print and online feature on TRE (the latest wellness trend) to in-depth pieces on the Standard Online – not to mention featuring in GQ (going after that key male audience) for the first time – this is about utilising everything wonderful about the offering and telling the stories to the right people.