When much-loved homeware brand Habitat expanded into a children’s offering, the parents (and big kids) amongst us leapt at the chance to launch it.

A campaign that amplified the far-reaching  benefits of play-led design in child bedrooms, backed up by experts and amplified by celebrity.

We delved into the behavioural and buying trends amongst our target market, identifying that a hectic lifestyle had an impact on the amount of time parents spend playing with their kids. Our experts weighed in with the benefits of playtime for children and parents, and showed how the design of a child’s bedroom can support.

Having set the scene, we enlisted the help of celebrity family man Peter Andre and play expert, Emma Martin of Playful Den to bring our messaging to life.

We secured 125 pieces of coverage, with a total reach of over 50M across print, online and broadcast, including Channel 4’s Steph’s Packed Lunch, The Sunday Times, Metro, Independent and Hello! Magazine.

On social, we collaborated with Peter to create engaging content that has reached over 265,310 people and counting.