Influencing Gen Z for To the Moon Mobile

To the Moon Mobile wanted help raising awareness amongst a younger audience.

Our response?

Join them at their place. Capitalising on TikTok’s status as a ‘social’ destination for Gen Z in a year of distancing, we partnered with influencers. Having identified those in the spaces we wanted to play in (beauty and music indexing prominently for our audience) we briefed them to create unique content that directed followers to a To The Moon Mobile ’12 Days of Christma giveaway.

The content (which included a Grinch makeup tutorial, a Christmas themed dance and surprising mum with a special gift) directed followers to To The Moon Mobile’s social channels. Here they were told to follow and comment on @tothemoonmobile posts for a chance to win prizes.


The videos generated generated a strong burst of engagement on TikTok – which translated to more than 20,000 competition entries on To The Moon Mobile’s Instagram. A great start for a newly launched brand building its social presence, and paved the way for more activity.