Mamamade: amplifying a baby food subscription service

Mamamade was a start-up baby food brand seeking awareness whilst raising investment. The challenge was securing cut-through when the brand had no existing profile. The founders also wanted to be known as a tech-led subscription brand, which put many key food-driven titles out of the equation.

Our response?

We leant heavily on the AI messaging (Mamamade uses AI to understand its consumers), and utilised data from the business (sales spikes and customer details) to drive coverage. This was coupled with a painstakingly created founder back-story, whereupon we shone a light on issues such as pregnancy depression, to stand out.


We actually surpassed our own expectations, securing top-notch coverage in the likes of Mail Online and Telegraph.

Outside of this – a slew of coverage in all the key business and trade press. One particular piece in Retail Tech Innovation Hub led to a direct call from an investor, whilst others in the likes of Tech Nation and Women in Tech led to speaker opportunities, all helping to raise the profile.