lululemon: launching Roksanda collaboration to the fashion press

We were tasked with securing technical apparel brand lululemon a place in the fashion pages, making the brand’s collaboration with internationally recognised designer Roksanda Ilinčić a key thing to shout about.

Fashion shoot of woman wearing athleisure

Our response?

Projected fitness on to the world of fashion, gathering press together for a bespoke workout ahead of a collection preview. We hosted media throughout the week with one-to-one briefings, driving our messaging home for launch coverage

High end fashion shoot of athleisure
High end fashion shoot of athleisure


We hosted over 25 top-tier journalists from Vogue, Elle, The Telegraph, and London Evening Standard. A strong press office approach secured 80 pieces of coverage in all desired titles,  including 12 in-depth features in the likes of, FT How To Spend It,, Grazia, Elle and, to name a few.