Creating a beautiful moment for a big anniversary

British heritage brand Laura Ashley turned 70 this year. With consumers old and new to consider, responding to a unifying insight was key. Our data revealed all skewed highly in culture.

Our response

Marrying up unique archive pieces with another quintessentially British landmark, we launched the telephone box exhibition. We curated a ‘mini-exhibition’ with archive product, providing a storytelling moment for media and influencers We launched the pop-up in Covent Garden and pitched to ‘what’s on’ pages.

To drive further editorial pick-up, we captured a picture story with a model in a Laura Ashley x Batsheva dress, providing a clashing print that elevated the shot.


Hundreds of consumers visited the pop-up across the two-day period, and we secured 10 pieces of coverage across listings, trade and national titles, including Daily Telegraph, The Times and The Guardian.

Social reach and engagement increased by 50%, and there was a 50% uplift in web traffic over the weekend.