As long-time champagne lovers, we were thrilled to be asked to launch Champagne Lallier R.020 in the UK – an anticipated addition to the brand’s portfolio.

Enlisting Chef de Cave Dominique Demarville to lead, we gathered media, influencers and stakeholders at an exclusive dinner.

This was hosted at The Petersham Nurseries in Covent Garden, selected for a botanical look and feel that aligns with the brand’s focus on the season’s of nature.

Dominque guided guests through a tasting experience for all the senses; with a perfectly curated menu to let the liquid sing.

We hosted X10 top tier media and influencers, gifting each with a coveted R.020 sample. We also secured three 1:1  interviews between Dominique and Decanter, World of Fine Wine, and wine influencer Queena Wong.

Those who weren’t able to attend were sent a sample of the champagne alongside notes from the tasting which brought the experience into their homes.

We’ve secured four pieces of stand-out coverage to date, both including imagery and interview soundbites from Dominique.

We have upcoming coverage expected in Decanter, The Wine of Fine Wine, The Drinks Business, and The Cocktail Lovers.