Argos: Newsjacking a cultural moment on social

Support Argos’ position as the go-to retailer for consumers’ gaming and beauty needs.

Our response

Tap into culturally relevant moments that resonate with our target audience. In this case, the launch of The Legend of Zelda: Tears of the Kingdom.

We challenged special effects makeup artist Sarah New to recreate one of the famous looks  of the key characters using beauty tools available at Argos.

Sarah produced a beauty look that was compelling yet easy to recreate at home – her comments were flooded with people wanting to do the same!


Sarah’s content reached over 70,000 viewers and counting!

Sarah’s TikTok content received nearly 1,000 saves, well over the average for her page, and over 5,000 likes.

Not only did this generate excitement around the look, but seamlessly linked the launch of The Legend of Zelda with Argos amongst our target gaming and beauty audience.