Our co-founder Corinna spoke to London Business Matters from the London Chamber of Commerce and Industry recently, about the importance of comms in an economic downturn. Speaking to business leaders from a cross-section of industries, she made the point that whilst the temptation can be to batten down the hatches in times of uncertainty, it is more important than ever to keep communicating with your market. Corinna shared her top tips on doing just this, from getting to know your audience to listening to their needs, and responding with empathy. As she said “Newsflash – the average punter doesn’t care as much about your brand as you do” – so meeting them at their place is key!