After huge success in central Europe, WeWard wanted to bring its unique proposition to the UK market. With no local awareness, we formulated a press office outreach plan that positioned WeWard as a helpful and fun tool to help Brits with two of their biggest concerns – how to be more active, and how to save money.

We teased the app to media, leaning on the brand’s exceptional success in Europe to generate buzz and intrigue ahead of launch.

We relentlessly reached out to media to highlight the USPs of the app – that users can earn money and make savings on big brand with every step they take – taking care to highlight brand partners to relevant press.

We leveraged expert commentary from brand spokespeople on the money-saving potential, jumped on TikTok trends to bring WeWard to the attention of a younger audience and shared timely information on the brand’s latest charity partnerships such as ‘Walk Ukraine with WeWard’.

In one month alone we secured WeWard coverage in national publications such as Metro and London Evening standard, plus alongside consumer titles YOU Magazine and Marie Claire. Coverage in the Sunday supplements doubled accounts created, which had a significant impact on sign ups.