Securing a feature for Grand Marnier on Amazon TV’s The Three Drinkers was an opportune moment to celebrate and educate.

An exclusive event at The Shangri-La in London was an ideal way to entice media, influencers and stakeholders.

We maximised the opportunity by educating guests in the brand, driving relationships and further coverage opportunities.

Spotlighting a hero ‘Grand Margarita’ cocktail allowed us to position the serve as a grand twist on the classic cocktail.

This drove home our key messaging and showcased versatility.

We made it our mission to use the mainstream appeal of TV and the venue, to put the brand on the radar of a variety of consumer lifestyle titles and social influencers, (including The Independent and Woman & Home).

Targeting those writers that reflected our target audience of cocktail drinkers (versus the cognac experts) allowed us to drive consideration for a liquid they ordinarily may not consider.

This also set the scene for coverage opportunities in the future.