Argos: Announcing 'Top Toys' for Christmas '23

Position Argos as the go-to destination for Christmas gifting, with a particular focus on the retailers’ toy offering.

Our response

Working closely with the in-house experts at Argos, we compiled the a list of the ‘Top Toys’ set to dominate Christmas wish lists in 2023.

Carefully crafted media comms considered price points, play passions and toy trends to appeal to all media verticals. Whilst grouped product imagery of our ‘Top Toys’ added interest.

Our sell in was timed perfectly with ‘100 Days to Go’ until Christmas, which combined with some media relations mastery saw the coverage roll in!


We secured 56 pieces of coverage  including seven nationals, and 11 consumer lifestyle titles, that had a combined reach of 40 million.

Significant write ups with brand imagery landed in The Daily Mirror, The Independent, The Metro, Daily Record, and on Steph’s Packed Lunch.