British heritage brand Laura Ashley is celebrating its 70th anniversary this year, so we tapped into the iconic prints it’s renowned for to mark the occasion. With consumers old and new, responding to a unifying insight across our demographics was key. Our data revealed that all skewed highly in culture. Marrying up unique archive pieces with another quintessentially British landmark, we launched the Telephone Box Exhibition. Laura Ashley’s archivist curated a selection of exciting items from across the seven decades, from Interiors to Fashion. We secured coverage everywhere, from The Guardian and The Times to Daily Telegraph and London Evening Standard. An exciting start to our Spread the Print campaign!