We’ve been in the coronation spirit with some newsjacking, starting as always with a data hunt (we love a stat, we do).

We were delighted to discover King Charles cardboard cut-outs on Argos.co.uk – and then that sales were up by 369% . Not only this, but Argos sold enough bunting to hang from Buckingham Palace to Sheffield and over 20,000 shoppers splashed out on Charles and Camilla face masks!

With 196 pieces of coverage reaching millions of people up and down the country, our story performed Royally well.