Netflix wanted to raise awareness of its hotly anticipated Thursday Murder Club film amongst an audience of 40+ cosy crime fans

Our response

Meeting the nation’s cosy crime fans where they are – in the gardens of Middle England. This meant negotiating a sponsorship agreement with the Royal Horticultural Society (RHS); collaborating on a floral OOH campaign and immersive experiential for the launch of the hotly anticipated film, The Thursday Murder Club.

Results

The partnership merged Netflix’s boldness with the RHS’s traditional charm, mirroring The Thursday Murder Club brand. It strategically reached the film’s target 40+ cosy crime audience by engaging the RHS’s affluent, older-skewing (average age 58, 85% ABC1) members directly. Showing up in the five RHS gardens provided access to a combined footfall of 85,000+.

Results are still rolling in, with over 150 pieces of earned media to date, all with a positive sentiment and hits in all key nationals, BBC broadcast, not to mention the lifestyles read by our audience such as Good Housekeeping, Country & Townhouse, Best, and more. More to come!