Our co-founder Ellen spoke to PR Moment this month, about whether or not you need to be good at maths to succeed in PR. Her consensus? Both are important but “there’s maths, and there’s PR maths!” It’s true, whilst of course we need a strong grasp of numbers (from running the business to managing client budgets, we’d be stuck without it) – there’s the other art of crafting a headline-grabbing story that stands up to the potential scrutiny of a sell in (“Exactly how many Brits say they love their dog more than their spouse?!”). Ultimately, as PR’s we need both – but the latter is arguably WAY more fun…
https://www.prmoment.com/do-you-need-to-be-good-at-maths-to-succeed-in-pr